My journey started 10 years ago, when my love for sharing historias y la música, inspired me to create the blog Yeah Lalalu. Al mismo tiempo, I was studying a bachelor’s in Communication Sciences from Universidad Dr. José Matías Delgado in El Salvador, writing stories for outlets like Thought Catalog, Your Tango, The Ladders and Nueva Mujer and creating content for beauty brands, including NYX Cosmetics and OPI.
In 2022, I finished my master’s in Fashion Marketing from Universidad Complutense de Madrid and started a second master’s in Spanish Journalism at Florida International University
¡Estoy enamorada de nuestra cultura latina! And that love is what makes me connect in a deeper level the Latinx community, blending the authenticity and relatability of my personality with the energy of Miami's dynamic entertainment industry.
Los latinos tenemos mil historias que contar and I can’t wait to share yours.
But you can call me Mimi. Welcome to my little corner of the digital realm
Hey, my name is irma
I’m a creative, multilingual and multigenerational Latina entertainment journalist from El Salvador, living in Miami.
I speak Spanish, English, French and TikTok slang. As a creative, I have to stay up to date with trends, and TikTok has become my main source for it.
TIKTOK JUNKIE
Nací para el reggeton! My love for the Urban genre, sharing our talent and our cultura is what fuels my career
REGGUETONERA
I met Jesus in Miami and He changed me overnight. My life and my career are a testimony of God's grace and power.
god lover
It's me, hi! Si, mi gente! Big swiftie over here! Taylor Swift theories and easter eggs? I'm ready to talk about it for hours!
swiftie
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Storytelling is an art! Why don't we work together on sharing your brand's story?
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Bilingual hosting and interviews